Food Dive explains the important of marketing and labeling to grocers offering local products.
A Maine startup has been changing the way we source our food. 'Forager' has an app that connects farmers with markets, grocery stores and other buyers to streamline the farm-to-table process. The platform launched just over a year ago and is growing fast. CEO and founder David Stone joins necn to discuss.
Here's more about how Forager can help ease the challenges of sourcing local food. Check out this necn article to learn more about how Forager is already being used to buy and sell local food.
"An app that's expanding throughout New England is providing new opportunities for Vermont farmers to sell their products to grocery stores and other customers.
'It makes the communication faster' farmer Aly Martelle said of the Forager platform.
Forager aims to reduce headaches for farmers and their customers when it comes to the business side of agriculture, in areas like marketing and inventory management, by simplifying the way grocery stores, distributors, restaurants and institutions source locally-grown food direct from producers..."
Our founder and CEO, David Stone, discussed the results of our survey of grocery shoppers with AgFunder. Consumers are visiting grocery stores to buy local produce but grocery stores are unable to meet their demand.
"87% of survey respondents reported going to their local grocery store for local food purchases. While 81% of grocers believe they are delivering on the promise of fresh, 67% of consumers are completely dissatisfied with local fresh produce in their grocery store.
So, what’s stopping grocers from delivering on this desire for local. With such a high and demonstrated demand for local food, shouldn’t grocers and other wholesalers be capitalizing on this trend?"
David suggests grocers join the local food movement, "For conventional grocers, this is an opportunity that they cannot afford to miss. On average, consumers shop at six different grocery stores, and if these stores want to stay in business, they must be able to offer the fresh, local food that their customers are looking for."