AgFunder: Grocers Are Failing to Meet $20bn Consumer Demand for Local Food

Our founder and CEO, David Stone, discussed the results of our survey of grocery shoppers with AgFunder. Consumers are visiting grocery stores to buy local produce but grocery stores are unable to meet their demand. 

"87% of survey respondents reported going to their local grocery store for local food purchases. While 81% of grocers believe they are delivering on the promise of fresh, 67% of consumers are completely dissatisfied with local fresh produce in their grocery store. 

So, what’s stopping grocers from delivering on this desire for local. With such a high and demonstrated demand for local food, shouldn’t grocers and other wholesalers be capitalizing on this trend?" 

David suggests grocers join the local food movement, "For conventional grocers, this is an opportunity that they cannot afford to miss. On average, consumers shop at six different grocery stores, and if these stores want to stay in business, they must be able to offer the fresh, local food that their customers are looking for."