Grocers Are Failing to Meet $20bn Consumer Demand for Local Food

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Unless you’ve been hiding under a very heavy and conventional rock for the last 10 years, it should come as no surprise that local food is on a meteoric rise. The local food market in the US grew from $5 billion in 2008 to $12BN in 2014, and is expected to rise to $20 billion by next year, according to Packaged Facts, the market research firm. The demand is as bright as a glistening fresh strawberry. Data from our survey supported this trend: when asked, 84% of survey respondents reported that they had locally-produced food on their shopping list.