Any retailer who is currently purchasing products directly from vendors within their state/region, and who will commit to increasing the percentage of local products they purchase.
With a depleted restaurant business, grocery stores are the only option that can provide the consistent and sustainable volume of sales that local food producers need for their businesses to survive.
Our October 2020 consumer survey showed that 93% of shoppers said they think grocers have an important role to play in supporting local farmers and food producers.
The pledge is a good-faith commitment to support local producers and to increase the share of local products purchased. It is understood that there may be factors which slow or limit the adoption of the pledge values depending on the region and type of business.
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